Cassie Gould, Butlers Wine Cellar

Cassie Gould – Butlers Wine Cellar

Name Cassie Gould

Occupation Retail Manager Butlers Wine Cellar

Please can you share a whistle-stop tour of your career?

The plan was to become an actress, but I started working straight from Uni, temping to pay the rent. Then I worked as a registrar of births, deaths and marriages for 5 years during which time I met Henry Butler. When he opened his second shop in Kemptown I helped to get it up and running and here we are today. I now run Butlers and am married to Henry!

Describe your job in three words:

Endless, fun, nuts.

What has been your philosophy that has seen the successful development of your career?

I have worked hard my whole life and earned the trust of employers to be able to take control of aspects of the business and adapt them to suit my own needs and personal beliefs etc. I have never sacrificed what is important to me and would rather earn less and be happy doing work I feel passionate about than be a miserable millionaire.

Words of encouragement for women who aspire to reach a senior position in hospitality?

Be yourself and be strong even when you don’t feel it. You can do anything.

How and when did you train in hospitality, was there a particular reason for this career path?

I used to throw legendary themed events and open houses but have no real training other than WSET Level 2 in wine & spirits. I have a solid background in drinking with many years of practice! I have a keen nose – as good as our cat – and when it comes to managing, my experience comes from years of looking after those around me. I have a lot of life experience which has served me well in any work I undertake.

Favourite aspect of the job?

Meeting some incredible people, some now friends for life, and going to some amazing events and places!

What excites you most about your role?

I have total freedom to help run the business however we want. It is such hard work but our business allows us to engage in different community and charity projects which I feel is very important.

The toughest aspect of your job?

There is no time off, ever. When it’s your own business you can never get away, it’s like being on call permanently.

Is there a moment in your career that stands out above the rest?

There are a lot. Good and bad…

What has been the biggest challenge for Cassie Gould?

Three years ago Henry was diagnosed with prostate cancer and had major surgery. We also went into lockdown during the COVID pandemic and it was the toughest time of my working life. Somehow I managed to keep the business going with limited staff and Henry in recovery. That was our most successful year to date. When faced with adversity I refuse to fail. That was a hard time but I learnt a lot and the business changed forever. Henry was forced to step back and I proved I could run it successfully with a few changes along the way.

Have there been any obstacles in the way of your professional development?

Myself mainly, self confidence. The wine industry is still very male dominated and there have been many situations where just being a woman has been an obstacle. I have had to prove myself a lot.

How have you overcome them?

Years of therapy, which is ongoing!

Who have been your mentors?

Henry is just the most amazingly talented and knowledgeable wine wizard so I couldn’t ask for a better mentor! My dad is also a successful businessman / entrepreneur and is always an inspiration and someone who understands the pressures of being a business owner.

Who has inspired Cassie Gould along the way?

So many people but my sister Callie is a massive inspiration in my life.

What advice would you offer for women looking to embark on a similar career?

Go for it!

Do you have a go to or failsafe plate of comfort food?

Chips and mayonnaise. And cake – dairy free, no fruit

Favourite restaurant/cafe/bar

Dukes Bar London – Vodka Martini

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