a table decorated with silvers and blues, getting ready for a Brighton Christmas

Get Your Venue Ready for the Festivities

Why September is the Time to Plan for a Profitable Christmas

Guest Post by Alliance South East

With Christmas fast approaching it only makes sense for commercial establishments around the Brighton area to stock up and prepare for the Christmas rush. At Alliance South East we believe that Christmas is the time of the year where a restaurant or bar can really impress guests with their originality and innovation. This period represents one of the most financially lucrative times of the year, significantly impacting annual revenue and profitability.

Some of Our Recommendations for the Festive Season

Navy and Gold

This year, navy is stealing the spotlight as a sophisticated alternative to classic Christmas reds and greens. Whether used in crackers or bauble sets, this deep, rich tone instantly adds depth and elegance to a festive setting.

Navy pairs beautifully with metallic accents like gold and silver, making it versatile for both contemporary and traditional interiors.

Think navy crackers offset by crisp white linens for a high impact yet timeless look.

This year, navy is stealing the spotlight as a sophisticated alternative to classic Christmas reds and greens. Whether used in crackers or bauble sets, this deep, rich tone instantly adds depth and elegance to a festive setting. Navy pairs beautifully with metallic accents like gold and silver, making it versatile for both contemporary and traditional interiors. Think navy crackers offset by crisp white linens for a high impact yet timeless look.

Soft Elegance

For venues seeking a more muted, refined atmosphere, the Soft Elegance trend is the perfect choice. This palette leans into soft pinks, gentle greens, and pastel accents, designed to complement rather than compete with existing crockery and tablescapes. By choosing décor that harmonises with your tableware, you can create a sense of calm sophistication while still embracing the festive spirit.

Delicate wooden ornaments, muted garlands, and understated centrepieces work beautifully for intimate dining settings or afternoon teas. These suggestions are just a few but please refer here for our full range of Christmas essentials.

Why Great Hospitality Matters

Great hospitality isn’t just about food and drink but also creating an experience for your guests.

A staggering 54% surge in Christmas bookings for 2024 compared to 2023 highlights just how critical this period is to the industry’s bottom line especially for group gatherings and Christmas Day reservations.

The festive season delivers a financial infusion during lean months, counters operational pressures and underpins long-term reputation and resilience. With profits squeezed and costs climbing, investing in the Christmas experience is a safe choice for protecting your establishment’s future.

At Alliance South East we understand and appreciate that Christmas is an important time for any commercial establishment which is why we have curated an exceptional range from the very best suppliers in the industry to help us and our customers. For more information surrounding our tableware offerings, please feel free to call us on 01322 292051 or email us on southeast@alliancelocal.co.uk.

 

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