A white man with dark hair wearing a yellow shirt and blue jeans is standing in front or a large projector screen. People are sitting at round tables watching

Stop hiding your good work

If you’re doing great things in sustainability, say so.

Too many venues are green-hushing — quietly putting in the effort but never talking about it. It’s understandable; nobody wants to sound like they’re boasting or risk being accused of greenwashing. But keeping quiet doesn’t help anyone.

As Robb Cunningham from the Green Business Team says in our new video, small businesses have real influence. When you talk about what you’re doing — cutting carbon, choosing local suppliers, rethinking waste, protecting nature — you inspire others to do the same. You also unlock the business benefits that come with being a visibly sustainable venue: customer trust, staff pride and stronger community links.

We’re working with Robb to create a simple, step-by-step guide to help you tell your sustainability story with confidence and avoid the pitfalls of greenwashing.

Because the more we share, the more we all learn — and the stronger our hospitality community becomes.

🎥 Watch the video here.

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