How do you make your food and restaurant photography standout?

With the advancement of online marketing and social media channels, it is very clear that having a strong food photo is the easy way to win new customers and get people talking about your business.

Here at Restaurants Brighton we have evolved with this in mind and that is why we have invested back into our food photography and we encourage all the restaurants we work with to do the same.

wine, food, drink, alfresco, Fourth and Church, Hove, wine bar, restaurant- Brighton Food Photographer, Food Photography

How good is your food photography?

With the continual development of online marketing and in particular social media marketing, it is commonplace that restaurants, cafés and food pubs now showcase their food in the best way possible so any online food photography looks simply mouthwatering.

Redroaster, cafe, Brighton, Kemptown, breakfast, brunch - Brighton Food Photographer, Food Photography

In House Photography Services – Restaurants Brighton

Restaurants Brighton have an in house and Brighton based food photography team – working with leading restaurant and food venues across Brighton and Sussex making sure you have the best possible food pictures for your social media, website and for print.

Brighton Food Photographer, Food Photography - The Grand Hotel

Is your Food Photography Truly Scrumptious?

There is nothing like a scrumptious food photo to create interest and buzz around your restaurant!

All the food photography featured on this page is via our Brighton based food photography team and all photos are for food partners featured on Restaurants Brighton.

cafe, Redroaster, Kemptown, Brighton, salmon, breakfast - Brighton Food Photographer, Food Photography

Etch, Hove, restaurant, fine dining, scallop, seafood - Brighton Food Photographer, Food Photography

Food Photography and Social Media

FACT: In 2013 13% of social media users were influenced by what a restaurant (or guests of a restaurant) were posting on Twitter and Facebook and this would result in a customer making a booking with the venue.

Chef at the CrabTree - Brighton Food Photographer, Food Photography

In 2014 this figure increased to an incredible 41% then 2017 this reached 74%. It is also a fact that there is a 38% increase in engagement if a human element is involved with food photography.

Source: Restaurant Magazine

This figure continues to grow as Instagram becomes the next big thing as the worlds fastest growing social network.

Places to eat and drink in Brighton - Brighton Food Photographer, Food Photography

Brighton Food Photography Services for Social Media

Due to the growth of social media, it is important to have at your disposal a forever changing database of food and images so what you are publishing on social media is fresh, seasonal and of the highest quality.

wine bars in Brighton - Brighton Food Photographer, Food Photography

Food photography for social media is a new service offered by Restaurants Brighton, where you have year round access to our food photographers, as we provide you with a significant number of food photos periodically, all professionally edited and ready to upload straight into your social media. We will even help you with your social media training too.

Poached eggs and avocado - Brighton Food Photographer, Food Photography

Here is further information about this food photography service for social media.

Octopus - Hove Place Bistro and Gardens - Brighton Food Photographer, Food Photography

Brighton Food Photography Top Tips

In order to satisfy the cravings of aspiring food photographers in Brighton and beyond, we have put together a series of food photography top tips, so food bloggers, social media managers and restaurant owners can best present themselves and showcase their food with the best possible publicity images. These are our food photography top tips.

Brighton Food Photographer, Food Photography - The Rose and Crown Cuckfield

Our food photography tips assume you have at least an entry level DSLR camera.

1. Natural Light is Everything

Unless you are striving for more the moody type food photos, then make sure you choose the brightest part of the day where possible and give yourself plenty of extra time in your schedule. Position yourself out in the garden if it helps and definitely choose the brightest table closest to the window for your shoot.

Brighton Food Photographer, Food Photography - Indian Summer

Food Photography Top Tip: Avoid use of the flash and move around to find the best light on your subject.

Brighton Chefs Table - Brighton Food Photographer, Food Photography

2. Think About The Frame or Perspective

Take your time thinking about what it is you wish to include in your shot and experiment with trying different angles.

Try portrait, landscape, close up, different props and backdrop etc. Use a table tripod, a book or rest the camera on the table for comfort. Focus on the different details in the food – you’ll be surprised.

Drink Guide - Brighton Food Photographer, Food Photography

Food Photography Top Tip: Consider close up lenses

 3. Props & Backdrops

It is down to you to look at the colours, textures and props available in a restaurant as these will frame your shot and add a contrast to the food. Slate table tops, granite work surfaces, textured recycled wood, RAW INGREDIENTS all provide another dimension.

Chef John Reed - Brighton Food Photographer, Food Photography

As do napkins, authentic items, cushions, banquet seating..
Food Photography Top Tip: Search for inspiration

Curry at The Chilli Pickle Brighton - Brighton Food Photographer, Food Photography

4. Be Prepared

Clean any lenses before hand, make sure your batteries are fully charged and there is ample space on your memory card. Take your time setting up and make sure you give clear instructions to your team on the day.

Brighton Food Photographer, Food Photography - The Chilli Pickle

Make it clear to chef how you would like things staggered and tell him if the dishes are coming out to quickly or if any ingredients are wilting. 15 minutes per dish works for us.

cocktails - Brighton Food Photographer, Food Photography
Food Photography Top Tip: BYO props.

 5. Trust Your Instincts

If something doesn’t feel quite right then make sure you keep trying until you get it right. If necessary you may have to rip something apart and start from scratch – but it’s best to do this now. Also, the more food photography shoots you do the better as this will teach you to be more instinctive with what works and what doesn’t.

afternoon tea - Brighton Food Photographer, Food Photography
Food Photography Top Tip: Allow plenty of time

 6. Think ‘On Brand’

Incorporate the philosophy of the brand into your food photography shoot. What is the perception you are trying to convey?

soup being held at Moshimo Brighton - Brighton Food Photographer, Food Photography

Take colours from the website, business card or logo and perhaps add a splash of this in your shoot. Better still, can you include any branding, kitchen-ware, contemporary or authentic items in what you are shooting?

Bell decor at The Chilli Pickle Brighton - Brighton Food Photographer, Food Photography
Food Photography Top Tip: Keep it simple

 7. Get Involved

Food photography can be quite challenging and you get more out of a shoot, the more you put in.

Brighton Food Photographer, Food Photography - the Chilli Pickle

Be prepared to get on your knees, clear tables, control the shoot and encourage those around you. Wear sensible clothing and dress aptly for the environment you are working in.

Brighton Food Photographer, Food Photography - The Chilli Pick sauces

Be sensitive to whether customers are around you.
Food Photography Top Tip: Wear light clothing

8. Use a Shallow Depth of Field

Shooting at f/2.8 or f/1.8 creates dreamy backgrounds and incredible focus in a dish if you are looking for macro shots of your food.

The josper oven - Brighton Food Photographer, Food Photography

Think about what it is you are looking to achieve exactly? ‘Close ups’ of the detail and a shallow depth of field seem to be the most aspirational food photography shots in our opinion and certainly whet the appetite with most food lovers.
Food Photography Top Tip: Don’t go too shallow

wine bars in Brighton and Hove - Brighton Food Photographer, Food Photography

 9. It’s All in the Detail.

Look for something different in a shot as the detail can often provide you with an unexpected focus or wow factor. Perhaps concentrate on the smaller ingredients such as the herbs, the creamy sauce or the oil in the jus for different textures or colour concentrations?

Dry ice small plate at Hove Place - Brighton Food Photographer, Food Photography

In this photo you see the restaurant lights in the background giving us unexpected results.
Food Photography Top Tip: Take time to experiment

Brighton Food Photographer, Food Photography

 10. Add a Human Element

By including another element in a photo you are creating a contrast, therefore giving more information about what it is or where you are. You could be slicing a home baked pie, ladling a soup, sautéing ingredients at the stove or actually serving the food.

Brighton Food Photographer, Food Photography - La Choza mexican Restaurant

On the other hand you could be pouring a sauce onto a dish or bringing a spoon to a mouth to show a spoonful of what you are shooting.

Brighton Drink Guide - Brighton Food Photographer, Food Photography - Ten Green Bottles
Food Photography Top Tip: Have the props ready

Scottish Salmon ready to be filleted - Brighton Food Photographer, Food Photography

For further information about restaurant food photography or if you have questions about how to utilise food photos for online marketing purposes, then please get in touch with Nick on 0777 5513307

Brighton Food Photographer, Food Photography - Cocktail at Lucky Beach

Brighton Food Photography